Evaluation Q.1

In what ways does your media product use, challenge or develop on forms and conventions of real media products?

My music video  the song 'Gym Motivation'  develops some of the conventions of a music video. I have decided to do this as i wanted to take a conventional approach with mine, my music video 'Gym motivation' tells a story, a narrative running through it about gym motivation where the characters in the music video come inside weak and useless and at the end of the music video they feel better and with smiles on there faces as the song ends.

Within my music video I used some of these conventions such as live music and lip syncs.  I found examples of music videos that  used this type of conventions and these conventions show in many music video's in which I looked at and seemed to be a common feature in most music videos.

When producing a music video you have to think about the elements in which you want to include into the music video, this is the foundation of the music video and what you base the whole filming and editing around. In music video there are certain conventions you have to incoperate into the musiv video such as cutting shots to the beat etc. If you do not include these features within the music video then the music video looses a sense of rythm and possibily have no meaning this could lead to the audience in feeling disconnected and not being able to understand it.

                             http://www.youtube.com/watch?v=QiALtMT6ADg&feature=youtu.be